Senior Content Designer UK

div class= content-intro h4 strong Who We Are /strong /h4 p WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses. VML, part of WPP, supports WPP Enterprise Solutions by helping brands activate transformation through creativity and experience. /p /div h3 nbsp; /h3 h3 Senior Content Designer needed to join our Design Team on a permanent basis. /h3 p nbsp; /p h3 The opportunity /h3 p We’re looking for a confident, creative and versatile Senior Content Designer to work on our client’s website experience. /p p As a Senior Content Designer, you’ll be shaping experiences that are rewarding, personalised and effortless in every interaction. /p p You’ll find new opportunities and improve existing journeys, crafting intuitive and engaging solutions for major product initiatives, multi-step journeys, campaign activity and vehicle launches. /p p You’ll weigh business objectives with user expectations, delivering content that exceeds both. And you’ll use language to engage, inform, guide and persuade. /p p So, you’ll really need to know the value the right content can add to a customer journey. Plus, you’ll need a big appetite for using customer research, data and analytics and smart uses of AI to guide your design process. /p p You’ll work mostly independently, with support from a Content Lead to provide direction, review your work and help navigate complex decisions. /p h3 nbsp; /h3 h3 What you’ll be doing /h3 ul li strong Own Major Initiatives amp; Launches: /strong Drive the end-to-end content design for flagship launches, multi-step customer flows, and complex campaign-driven journeys across digital platforms. /li li strong Be the Content Advocate in Early Discovery: /strong Partner early with product managers and UX leads in the concept phase, shaping product intent, defining information hierarchy, and solving UX problems with content before visuals are developed strong . /strong /li li strong Architect Complex Journeys: /strong Design and structure multi-step content architecture, taxonomy, and navigation paths to ensure seamless transitions across complex digital touchpoints. /li li strong Evolve the Content Design System: /strong Define and document reusable content components, patterns, and copy standards within our design system to ensure long-term consistency across digital products. /li li strong Establish Governance Frameworks: /strong Define clear content governance models, review processes, and quality frameworks so high standards and brand consistency are maintained post-launch. /li li strong Drive Data-Informed Decisions /strong : Interrogate quantitative performance data (conversion, drop-off, engagement) and qualitative research to formulate hypotheses, test copy variations, and make evidence-based design iterations. /li li strong Foster Cross-Functional Alignment: /strong Work autonomously with cross-functional partners across Product, Engineering, Brand, Marketing, and Legal to align journey messaging with product requirements. /li li strong Ensure Accessibility amp; Inclusivity: /strong Ensure all multi-step flows and launch content comply with modern accessibility standards (WCAG), plain language requirements, and assistive technology needs. /li li strong Leverage Modern Tooling: /strong Work hands-on in tools like Figma and FigJam to document user flows, wireframe content layouts, prototype copy in situ, and explore AI-assisted workflows to optimise efficiency. /li /ul h3 nbsp; /h3 h3 What we want from you /h3 ul li strong Deep Content Design Experience: /strong Proven track record designing content for complex digital products, multi-step journeys, or major customer-facing campaign launches. /li li strong Complex Journey amp; Architecture Skills: /strong Demonstrated capability in content architecture, information hierarchy, and structuring complicated user flows into clear, intuitive journeys. /li li strong Early-Phase UX Advocacy: /strong Experience collaborating with product and design partners at the problem-framing stage, shaping the solution before high-fidelity design work starts. /li li strong Design Systems amp; Governance Experience: /strong Practical experience developing, documenting, or applying content design system components, style guidelines, and governance processes. /li li strong Strong Data Literacy: /strong Comfortable using analytics, conversion metrics, and user research findings to steer content decisions and evaluate performance. /li li strong Cross-Discipline Alignment: /strong Skilled at collaborating autonomously with stakeholders across product, marketing, and brand to align on goals and resolve conflicting priorities. /li li strong Figma amp; Prototyping: /strong Hands-on experience working directly inside Figma and modern collaborative tools to prototype content alongside UX/UI designers. /li li strong Accessibility Expertise: /strong A thorough working knowledge of digital accessibility, screen-reader compatibility, and inclusive language principles. /li li strong Relevant Background: /strong A degree or equivalent hands-on experience in English, Communications, Human-Computer Interaction (HCI), UX Design, or a related field. Proof of user-centred decisions, testing or iteration. /li /ul h3 nbsp; /h3 h3 If you know some of this, even better /h3 ul li Experience working on major product rollouts or campaign launches within automotive, luxury, or high-volume e-commerce. /li li Specialist training or certifications in Information Architecture or Content Strategy. /li li Experience establishing content governance or editorial review workflows across large, multi-brand platforms. /li /ul h3 nbsp; /h3 h3 What we can offer you /h3 p Alongside the opportunity to work with some of the most exciting brands around the world, we’ll also prioritise your career development and help you grow your skills. We’ll empower you to make a difference, allow you to be yourself, and respect who you are. /p p strong Permanent only /strong br We offer a great benefits package including a discretionary bonus scheme, training opportunities, competitive pension, medical insurance, life assurance, social events, opportunities to buy and sell holidays, family friendly policies, discounts with hundreds of retailers and much more. /p p Our culture thrives on our core values, designed for impact-driven individuals: Heart, Brains and Courage. /p p We lead with nbsp; strong Heart /strong , fostering empathy and trust where genuine connections and human-centric work flourish. br We empower your nbsp; strong Brains nbsp; /strong for innovation, valuing relentless curiosity and collaborative intelligence to solve complex challenges. br And we champion nbsp; strong Courage /strong , inspiring you to speak up, embrace experimentation, and advocate for bold solutions that push our thinking to be better than yesterday. /p p nbsp; /p p em strong span class= TextRun SCXW109799401 BCX0 lang= EN-GB data-contrast= auto span class= NormalTextRun SCXW109799401 BCX0 How we use AI in the recruitment process: /span /span /strong span class= LineBreakBlob BlobObject DragDrop SCXW109799401 BCX0 strong span class= SCXW109799401 BCX0 nbsp; /span /strong br class= SCXW109799401 BCX0 /span span class= LineBreakBlob BlobObject DragDrop SCXW109799401 BCX0 span class= SCXW109799401 BCX0 nbsp; /span br class= SCXW109799401 BCX0 /span span class= TextRun SCXW109799401 BCX0 lang= EN-GB data-contrast= auto span class= NormalTextRun SCXW109799401 BCX0 To ensure more focused and engaging conversations, we nbsp; /span span class= NormalTextRun SCXW109799401 BCX0 leverage /span span class= NormalTextRun SCXW109799401 BCX0 nbsp;AI in our recruitment process exclusively for secure, objective nbsp; /span span class= NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW109799401 BCX0 note-taking /span span class= NormalTextRun SCXW109799401 BCX0 , never for evaluative judgments. This allows our team to be fully present with you. You are always welcome to request a transcript of these notes or opt out of this feature at any time. /span span class= NormalTextRun SCXW109799401 BCX0 nbsp;Opting out will not nbsp; /span span class= NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW109799401 BCX0 impact nbsp; the /span span class= NormalTextRun SCXW109799401 BCX0 nbsp;outcome of the interview process /span span class= NormalTextRun SCXW109799401 BCX0 /span /span span class= EOP SCXW109799401 BCX0 data-ccp-props= {} nbsp; /span /em /p p nbsp; /p p nbsp; /p h2 span data-contrast= none span data-ccp-parastyle= heading 2 At nbsp; WPP /span span data-ccp-parastyle= heading 2 Enterprise Solutions /span /span /h2 p span data-contrast= auto WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernisation, connecting strategy directly to execution. nbsp; /span span data-ccp-props= { quot;134233117 quot;:false, quot;134233118 quot;:false, quot;201341983 quot;:0, quot;335559738 quot;:0, quot;335559739 quot;:200, quot;335559740 quot;:276} nbsp; /span /p p span data-contrast= auto Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX, work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses. /span span data-contrast= none We have received distinction as a leader in Commerce Services and CX Strategy Consulting by the Forrester Wave™ nbsp; /span span data-ccp-props= { quot;134233117 quot;:false, quot;134233118 quot;:false, quot;201341983 quot;:0, quot;335559738 quot;:0, quot;335559739 quot;:200, quot;335559740 quot;:276} nbsp; /span /p p span data-contrast= none To find out more /span span data-contrast= auto , visit /span a href= https://enterprisesolutions.wpp.com/ span data-contrast= none span data-ccp-charstyle= Hyperlink enterprisesolutions.wpp.com /span /span /a span data-contrast= auto and follow us on /span a href= https://www.linkedin.com/company/wpp-enterprise-solutions span data-contrast= none span data-ccp-charstyle= Hyperlink LinkedIn /span /span /a span data-contrast= auto . /span span data-ccp-props= { quot;134233117 quot;:false, quot;134233118 quot;:false, quot;201341983 quot;:0, quot;335559738 quot;:0, quot;335559739 quot;:200, quot;335559740 quot;:276} nbsp; /span /p p nbsp; /p p WPP Enterprise Solutions is part of nbsp; a href= https://urldefense.com/v3/__http:/wpp.com/__;!!IfJP2Nwhk5Z0yJ43lA!L_cfT4E3gsmmDY1lVQTB6ihlfPeBl9X4sMM2KI6iWZYexC2nCeZ9oxgP9qvgbrqxIBpx82rGb_mWqh5F0zKxq5_dP7Y$ target= _blank WPP /a , the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel. /p p #LI-EMEA nbsp;#LI-HYBRID /p div class= content-conclusion h4 strong About WPP /strong /h4 p class= p1 WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence and world-class partnerships – all united by our agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity and deliver transformational growth. For more information, visit a href= http://wpp.com/ span class= s1 WPP.com /span /a span class= s2 . /span /p p span class= normaltextrun span lang= EN-GB WPP (VML/WPP Enterprise Solutions) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. /span /span span class= scxw176048299 span lang= EN-GB nbsp; /span /span /p p When you click Submit Application , this will send any information you add below to WPP (VML/WPP Enterprise Solutions). Before you do this, we think it's a good idea to read through our a href= https://www.vml.com/recruitment-privacy-policy Recruitment Privacy Policy /a . California residents should read our nbsp; a href= https://www.vml.com/california-recruitment-privacy-notice California Recruitment Privacy Notice /a . This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it. /p /div Find more English Speaking Jobs in United Kingdom on Arbeitnow